How to Impress Hiring Managers in 7 Seconds! 

How To Grab Hiring Managers Attention And Get Noticed!  

The world is full of messages and it is hard to stand out in this sea of noise.

Companies are spending billions of dollars on advertising to create a unique message that is captivating, engaging, and most importantly, outstanding and attention-grabbing - even if it’s just for one second….

I dare my clients to create the same with their resume. 

Traditionally, a resume was just a list of jobs you have done, companies you have worked at and your responsibilities or tasks. Nothing. More. 

But times have changed dramatically, and technology has transformed everything.

Just look at the way we can apply for vacancies anywhere in the world….

Apply with one click on our mobile, desktop or tablet…

Or how easy it is to connect with people you have never met before, all thanks to social media.

Things have definitely changed.

(Click here to download my proven-to-get-interviews resume template)

Job searching has changed, and like it or not, the way you need to write your resume to stand out has changed with it.

It is no longer enough to simply “wing it” and hopefully get an interview because you are just that good. The reason why this doesn't work anymore?

Because there are hundreds of others applying for the same job as you that believe exactly the same.

I’ll share the insights of the initial screening process with you:

1 . When I advertised a role I received on average 250 resumes (depending on the role, of course). Now, bear in mind that most people only apply for roles they believe they can do. Just like you.

2. Next, I screen all the resumes and based on their content, layout and cover letter, I would make a long list of the 20 best-suited applicants.

Just to highlight, this has already eliminated more than 80% of the candidates based on their resumes!

3. Then, I would call those applicants to qualify why they are interested in the role and to dig deeper into their skills and experience.

At this stage of the process, I need to make a shortlist of 5-8 candidates that I’ll be representing to the hiring manager.

4. When I have my shortlist, the hiring manager cuts this shortlist down to 3-4 that they will invite for an interview. 

And just so you know, this is based not only on the report I give to the hiring manager but also on the layout and content of your resume!

So I hope this demonstrates that it’s not good enough anymore to have a mediocre resume.

 (Don't forget to grab my proven-to-get-interviews resume template)

You need to stand out, grab attention and most importantly, your resume needs to convert into an interview.

Otherwise, what's the point, right?

Ok, let's dive into the most important part of your resume.

Do you remember that in the beginning I mentioned that companies are spending billions of dollars solely to create advertising campaigns that captivate, engage and stand out?

Well, you need to be doing exactly the same with your resume (and I don't mean spending the billions of dollars).

Why? 

Well, people are straight-up busy, and they have a LOT of things competing for their attention.

So you need to be to the point, clear and concise.

If your layout is messy, unclear and unstructured, I can guarantee you: you are not inviting the reader to read more and if you fail to engage them, you won't get an interview, let alone, the job.

Therefore, you will end up in the reject pile.

So, HOW do we grab their attention?

By starting your resume with a powerful and unique career statement (a.k.a. career summary or elevator pitch) that grabs the attention of the hiring manager.

You see, a career statement is THE promise you make about what you can do, bring and deliver to the company.

It’s your unique value proposition.

It answers the question “why you?”, it highlights your seniority and who you work best with within a company. 

However.... most people get this wrong... let's review a few examples...

Now, here's the thing... I bet you're wondering what's wrong with these profile summaries.
 

And here's my answer... Any of these statements aren't SELLING the candidate for the job. 

They are generic, vague and don't tell me anything unique. 

And unfortunately, many of these words have lost their value...

Words like; creative, hardworking, passionate, dynamic etc 

Everyone is using them in their resume, whether it's true or not! 

So, instead of the above, a career statement/pitch should be:

• Articulating your added value
• Highlighting your strengths and key expertise
• And most importantly, it needs to excite the reader to read the rest of your resume
  

Now, let's deconstruct an example of a powerful, eye-catching career statement: 

In just 8-10 lines you need to be able to describe clearly:

• who you are.
• what you do.
• the problem you solve / what your added value is. (this is the outcome)
• and your seniority.

Let’s see it in action. 

Example: Marketing Manager 

A Marketing Manager with 10 years of experience managing B2B & B2C marketing campaigns to drive customer acquisition and ROI for global companies, start-ups and boutique agencies.

Experienced in developing brand awareness campaigns that increase market share by improving the customer journey, creating content brand messages and influencing buyers behaviour.

Proven track record developing the media strategy and recommending media mix that will improve a brand’s perception and increase awareness.

Successfully collaborated with the executive team and key internal departments and external stakeholders to influence decision-making, identifying gaps in the market and tailoring a bespoke approach that will improve a customer’s experience with the company.

STEP 1: Who you are (big picture): A Marketing Manager with 10 years of experience

STEP 2: What you do: 

• Manage B2B & B2C marketing campaigns driving customer acquisition
• Develop brand awareness campaigns
• Improve the customer journey
• Create content brand messages and 
• Influence buyers behaviour  

STEP 3: What problem you solve / what your added value: 

• • Drive customer acquisition and ROI 
  • Increase market share

STEP 4: And your seniority: I have 10 years of experience. 

Easy? Hell no.

Effective? Definitely!

It’s not something you can do on the fly, it’s not something you can wing but this will make the difference between you getting the interview or getting (yet another) rejection email.

Now it's your turn, craft your career statement today!

Want more? 

Let me take all the trial and error out of writing a job-winning resume… and get The 6-Figure Resume Template!