How To Sell Yourself In An Interview, On Your Resume Or For A Promotion!

How To Sell Yourself In An Interview, On Your Resume Or For A Promotion!

Selling yourself is one of the hardest things to do.

Most people cringe when they think that they have to brag about themselves... and they just freeze.

But it's one of the most important skills you need to master if you want to stand out and be recognised for the things you do. 

The reason why people struggle with selling themselves and find it cringe-worthy is often because they can't see  their own value.

So, if they are asked: "why should I hire you", they can't say why.

"Why are you different from other candidates?" They don't know.

And here's the thing: if you don't have the answer to those questions, others won't have them either.

Selling yourself doesn't need to be complicated. (Honestly, most people over-complicate the whole process.) 

It just needs to be clear, concise and simple.

Because, when you over-complicate things, you start to confuse others.

And when you confuse others, they're not going to hire  or promote you.

So, you need to simplify things.

Here's the process:

1. Get It All Out!

Take a big piece of paper, like a butcher paper, and start writing out everything that you can do, all your skills, your achievements, your experience, everything. It should take you up to 10 minutes to get that all out.

2. Review & Highlight

Once you have done that, take three highlighters, one green, one red, and one orange.

Highlight in green everything that you want to retain. Everything that you find exciting, fulfilling and challenging.

Highlight in red things that you can do but that you don't want to do anymore.

And in orange, highlight the things that you want to delegate.

The reason why this is important is that before you can start building your elevator pitch which you will use to sell yourself, you need to know all the components.

Reflect back on the jobs that you've had in your career.

Get an understanding of all the different categories and components and separate them into buckets so you understand what you want, what you don't want, and what you want to delegate.

3. Start building.

That's what you need to do with that butcher paper when you write down everything that you have ever done. Understand what the different components are.

Once you have the list of highlighted green skills and experience, you can start making sense of it and say, okay, how can I now use this to connect the dots and to start selling myself.

Because it all starts with you getting crystal clear about that.

First you, and then the rest.


Hi, I'm Caroline De Kimpe, Career & Leadership Coach and founder of The Career Success Program (

I'm an Executive Recruiter and Senior HR Professional turned Career & Leadership Coach.

My speciality? I help professionals, like you,  land their next 6-figure leadership role where they feel challenged, fulfilled and get the financial rewards they deserve by helping them build their confidence, raise their profile and stand out from the crowd.

My career expertise has been featured in The Daily Telegraph, Marie Claire and Leaders In Heels.



Join My Linkedin Group: Leadership, Career Growth and Success Strategies:



The 6-Figure Career Plan: Land Your Next Leadership Roles And Stand Out From The Competition!