Build Your Brand For Career Success. Stand Out & Raise Your Profile.

Build Your Brand For Career Success

Are you struggling to get interviews for that next-step role?

If you’re like many of the participants in my Career Success Program, your efforts are not proving as fruitful as you’d hoped and you have no idea how to change things to get the results you want.

To help you out, I'm going to share with you exactly what might be stopping you. 

It may come as a shock, but, what got you to your current role is not going to get you to your next role.

You see, the more you climb the corporate ladder, the more responsibilities you have.

The more senior you get, the more competitive it gets, because everybody who reaches that level is good at what they do. 

You need to stand out from the other candidates to land that interview.

The first step is to ask yourself some questions in order to develop, and understand, your personal brand.

Your personal brand is at the core of everything: your resume, your LinkedIn profile, the way you present yourself at interview. So, ask yourself these questions:

  • How are you positioning yourself?

  • How are you packaging your expertise so it clearly articulates the value you can create for an organisation?

  • How are you being perceived?

  • What story is your resume telling?

  • What story is your LinkedIn profile telling?

You need to know the answers before you do anything - before you revamp your resume and redo your LinkedIn profile or employ somebody else to do it.

Once you know, inside and out, what your personal brand is, you can use it as a foundation for the self-marketing content in your resume, LinkedIn profile and cover letter.

You can shape your personal brand so you influence the right people - those who will help you advance your career.

So, think about these questions in depth and write your answers down - and send them to me!

We can talk further in a complimentary phone consultation, or I can take you through the Career Success Program and watch your career flourish.


Hi, I'm Caroline De Kimpe, Career & Leadership Coach and founder of The Career Success Program (

I'm an Executive Recruiter and Senior HR Professional turned Career & Leadership Coach.

My speciality? I help professionals, like you,  land their next 6-figure leadership role where they feel challenged, fulfilled and get the financial rewards they deserve by helping them build their confidence, raise their profile and stand out from the crowd.

My career expertise has been featured in The Daily Telegraph, Marie Claire and Leaders In Heels.



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